Comedy Central. MTV's Herzog at TheGrill: Ratings Are a Lot More Important to Us Than Tweets Tomorrow.

Monday night's Comedy Central roast of ousted "Two and a Half Men" heavenly body Charlie Sheen was greatly aided by collective media such as Twitter and Facebook -- but the use of sociable media proved to be a double-edged sword, Doug Herzog, president of MTV Networks Entertainment Group, said at TheWrap's media governorship conference, TheGrill, Tuesday. Herzog notorious that the Sheen roast -- which aired on the same evensong as the premiere of the new, Sheen-less interpretation of "Two and a Hal Men" -- drew 6 million unalloyed viewers and amassed a 4.5 rating to each the coveted adults 18-49 demographic. That made it the network's second-highest-rated televise ever. (Photographs by Jonathan Alcorn) No worry those numbers were aided by Comedy Central's Facebook and Twitter campaigns, along with 130,000 tweets about the roast that rang across the Twitterverse on Sunday night.

But while praising the create of sexually transmitted media, Herzog cautioned that its punctilious contact is tough to gauge. "It's incomprehensible to picture out what that means," Herzog told moderator, TheWrap's Brent Lang. "Ratings are a lot more urgent to us than tweets at the moment.

" Also read: Herzog was less pleased with the Twitter sensation during the taping of the roast, as details and jokes began to drip out about the protocol more than a week before it was scheduled to air. Herzog said that could leading lady to a transform in the compare with that Comedy Central takes to roasts in the future. "They were tweeting from the c clip room; it didn't daybreak on me till I got there that that would be happening," Herzog recalled.

"Maybe it means that, in the future, we might have to in the neighbourhood the window between when we reel and when we air, because it does get out there." Even so, Herzog added, "Buzz is leading to us, so high is partial of the Comedy Central abstruse sauce, and Twitter is a great contraption for amplifying that." Herzog further famous that, with the young, male, and tech-friendly audience that Comedy Central is courting, public media is a markedly superior feature for the radio outlet. Herzog also addressed the tasty text of the Sheen roast and, in general, the steelyard that Comedy Central strikes between keeping its programming cutting-edge and not stepping over the line.

According to Herzog, raunchy laughs aren't by definition the goal, but if things happen to bear a round in that direction, so be it. "We're thriving for puzzling first, so if loathsome comes along with that, that's predominantly OK," Herzog offered. "Way back 15 years ago with 'South Park' we startd to berak the barriers with shocking, but comic comes first.

" Added Herzog, "I believe we do it mostly in a stinging spirit and not in a uncalled-for way, and in a weird condition … most of all, I consider advertisers dig that as well, and we description of rouse our way.".

Video:

Respected author post: read here