Hairdressers against aids

Hairdressers against aids.
Could the arrest of HIV infection and AIDS be a comb, floss and blow-dry away? That's the hint behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its opening Tuesday at the United Nations in New York City, up ahead of Dec 1, 2010, World AIDS Day. The zip - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has whisker mindfulness giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) delivery. The objective is to empower America's 500000-plus braids stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," illustrious GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information alpha male enhancement pills reviews. The more we talk, the more we educate, the more we block the landholding of this epidemic".

And "You'll sight millions of grass roots hearing about HIV from citizenry that they know. They'll be hearing moving time-tested messages about HIV prevention, and they'll be able to conduct those messages back to their exclusive relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an of age parley about HIV and bodily health".

Using hair-care professionals to get salubriousness messages out to the masses isn't a blockbuster idea. Recent studies have shown, for example, that unconscionable men can be motivated by barbershop messages to improve their blood bring pressure to bear or get educated about their risk for prostate cancer. And the US despatch of Hairdressers Against AIDS is just the latest compass of a global HIV awareness effort that's already in place in 30 countries throughout the world.