Hairdressers against aids

Hairdressers against aids.
Could the arrest of HIV infection and AIDS be a comb, floss and blow-dry away? That's the hint behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its opening Tuesday at the United Nations in New York City, up ahead of Dec 1, 2010, World AIDS Day. The zip - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has whisker mindfulness giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) delivery. The objective is to empower America's 500000-plus braids stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," illustrious GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information alpha male enhancement pills reviews. The more we talk, the more we educate, the more we block the landholding of this epidemic".

And "You'll sight millions of grass roots hearing about HIV from citizenry that they know. They'll be hearing moving time-tested messages about HIV prevention, and they'll be able to conduct those messages back to their exclusive relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an of age parley about HIV and bodily health".

Using hair-care professionals to get salubriousness messages out to the masses isn't a blockbuster idea. Recent studies have shown, for example, that unconscionable men can be motivated by barbershop messages to improve their blood bring pressure to bear or get educated about their risk for prostate cancer. And the US despatch of Hairdressers Against AIDS is just the latest compass of a global HIV awareness effort that's already in place in 30 countries throughout the world.

Hairdressers Against AIDS will leading offer in-depth HIV/AIDS curriculum vitae training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their heyday begetter for HIV/AIDS information and prevention advice. The salon educators will then on HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal wickedness president of erudition and campaign chair, called the trouble an "advocacy program" that will capitalize on salons' key responsibility in communities to help dispel myths, such as the idea that HIV is no longer a significant haleness threat or that AIDS is now curable.

In fact, the campaign notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are attentiveness to be unenlightened of their status. "We want to get the colloquy started," Schuster said, noting that the nation's half-million hairdressers come into write to with an regular of 20 million clients per week. "There's no better classify to have a conversation than in your local salon".

Within its first year, the US push hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in devoted on Wednesday, with all 500 stylists who attended the UN runabout headed to Times Square with video cameras to branch grassroots HIV baulk videos. The finished products will be posted on the campaign's Web site, as well as on other public media forums such as Facebook, to jumpstart the indoctrination process.

So "Education is key," said Johnny Wright, a popularity hair stylist involved in the hurl who counts First Lady Michelle Obama as one of his clients. "As ringlets stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, knowledgeable your partner's status, eloquent your own status, knowing about the celibacy option if that's felicitous for you. All that needs to be talked about. And I on it can be very easy for us as hairdressers to communicate all this to our clients" online. GBC's Tedstrom seconded that notion, line Hairdressers Against AIDS "a tremendous moment to make a big difference".